A post on the company page reaches followers. The same news shared by your people reaches their networks with the trust only an individual voice carries. Employee-shared content earns roughly eight times the engagement of brand-channel content, yet on most teams corporate news never gets shared, because sharing takes effort. ekko removes the effort: marketing prepares the post once, and every leader and rep shares it from their email in one tap.
If sharing takes more than a tap, teams stop sharing.
That is the entire failure mode of employee advocacy. Slack reminders, portal logins, copy-paste workflows, every extra step cuts participation in half. ekko’s announcement flow is designed around a single constraint: the person sharing must never need to leave their inbox.
01
Marketing prepares the post
Written once, formatted for LinkedIn, visual included. Exactly what the team will share.
02
ekko delivers it by email
Every leader and rep receives it in their inbox, no portal, no login, no new tool to learn.
03
One tap. Live on LinkedIn.
They review and share to their own profile straight from the email. ekko stays invisible.
04
Marketing sees who shared
Participation tracked across the team. No chasing, no guesswork, no second Slack message.
Marketing Control
Prepared once. Shared by everyone.
Marketing writes the announcement exactly as it should appear, formatted for LinkedIn, visual included. What the team shares is precisely what marketing approved. No version drift, no off-message edits.
LinkedIn-formatted copy and visual submitted in one workflow
Target audience selected: whole company, a division, or named individuals
Scheduled or sent immediately: marketing decides the cadence
Zero-Friction Sharing
Review and share. Never leave your inbox.
Every leader and rep receives the announcement in their inbox. One tap shares it to their own LinkedIn profile. No portal, no login, no new tool to learn. ekko stays completely invisible to the person sharing.
Works from any email client on any device, mobile or desktop
Post publishes directly to their LinkedIn via the official integration
Total time from inbox to live: under 60 seconds
Unique Per Person
Or in each person’s own voice.
When the moment calls for authenticity over uniformity, ekko can render the same announcement as a unique post for each person. No two posts alike, every fact agreeing, every voice distinct.
Same announcement, personalized to each person’s Profile Brain
No two people post the same text: LinkedIn’s algorithm rewards variety.
Marketing chooses: uniform post, personalised post, or both
Corporate Calendar
Company-wide moments, scheduled once.
National holidays, company anniversaries, product launches, and sponsored events, set once in the corporate calendar and ekko handles distribution automatically on the right day.
July 4th, Labor Day, company anniversary: loaded once, runs forever
Marketing adds launches and events as they come up
Posts go out to the whole company on schedule: zero manual sends.
Division Calendars
Each division layers its own dates.
The healthcare team celebrates Doctors’ Day and Nurses Week. Regional teams add local moments. Every rep only sees what is relevant to their audience, never a post that misses the room.
Unlimited division calendars layered on top of corporate
Reps are assigned to the calendars that match their audience
Healthcare, finance, regional, or any custom segment
Event Coverage
Events covered end to end.
Pre-event buzz scheduled weeks ahead, day-of posts from the people attending, and follow-up takeaways that keep every conversation alive after the booth comes down.
Pre-event posts build anticipation weeks out automatically
Day-of posts go to attending reps only: no one posts about an event they skipped.
Post-event takeaways keep warm conversations from going cold
Approvals
Sensitive posts routed without friction.
Sensitive announcements route to the right approver with one click. ekko handles reminders, sign-off, and keeps the record, so nothing goes out before it should, and nothing gets stuck in someone’s inbox.
One-click routing to legal, compliance, or senior leadership
Automatic reminders keep approvals from stalling
Full audit trail: who approved, when, and what version
why it matters
The channel your buyers already trust the most.
Every announcement your team shares earns more reach and more credibility than anything the brand page can deliver alone.
5x
more engagement when content is shared by employees versus the same content on a brand channel.
92%
of B2B buyers trust individuals over corporate communications when making purchasing decisions.
If it takes more than a tap, we failed.
See what your next company announcement looks like when every leader and rep shares it in one tap, from their inbox, with no login required.
A LinkedIn Authorized Development Partner · Built by CAP Digisoft, Dallas, TX · ISO 27001 · ISO 9001 · HIPAA
Measuring Employee Advocacy ROI and LinkedIn Engagement
Tracking the true impact of employee advocacy requires looking beyond standard corporate page metrics to evaluate individual network reach, click-through rates, and overall lead generation performance. By analyzing how content resonates when shared through personal profiles, marketing teams can quantify the exact value of decentralized distribution compared to traditional brand-channel broadcasting.
Advanced analytics dashboards within ekko provide granular reporting down to the departmental and individual level, highlighting top-performing sharers and most engaging topics. Organizations regularly use these insights to refine their content strategy, optimize posting cadences, and demonstrate clear pipeline attribution to executive stakeholders without manual data compilation.
Ensuring Corporate Compliance in Social Selling
Maintaining strict adherence to industry regulations and brand guidelines is essential when empowering large teams to publish content directly to their personal professional networks. Automated approval workflows and pre-approved template libraries ensure that every piece of external communication aligns perfectly with legal requirements and corporate messaging standards.
Platforms equipped with built-in audit trails and role-based permissions allow compliance officers to review, modify, or block sensitive posts before they ever reach an employee's inbox. This proactive governance eliminates reputational risks while still giving employees the creative freedom to share authentic, timely updates with their industry peers.